Email Marketing Specialist

• - Marketing
• Los Angeles, CA, USA
• Salary
• Full Time
• Health, Dental, Vision, 401-K, FSA, Life, EAP, PTO

Overview

The marketing team at The Los Angeles Film School is looking for a talented Email Marketing Specialist to strategize, plan and execute email marketing campaigns end-to-end. 

The ideal candidate will have a will have a solid understanding and passion for email marketing and have experience with marketing automation platforms, (Salesforce Marketing Cloud, Pardot, Eloqua etc).  Knowledge of HTML/CSS to create emails and strong writing skills is required. The candidate will also have excellent analytical abilities, outstanding attention to detail, be able to multi-task and have creative problem-solving skills in a fast-paced environment.  A strong desire to learn new skills take on challenges is a must. 

The individual in this role should thrive in a fast-paced, highly collaborative environment. They are passionate about best practices, discovering impactful insights, delivering thoughtful recommendations and influencing business decisions to maximize value.

Responsibilities:

• Development of high-quality emails and digital media that reflect our strategy and initiatives
• Work with cross-functional teams in the planning, development, and execution of triggered email marketing programs, in close collaboration with the marketing team.
• Segmentation, configuration & deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Manage and execute automated marketing programs to continuously engage and retain.
• Optimize emails through A/B and multivariate testing: template, content, calls-to-action, timing and frequency.
• Tasks may include data cleansing, list management, planning and building journey streams.
• Develop reports for business stakeholders.
• Analyze campaign performance; Draw insights that will continuously enhance email campaigns.
• Make creative or strategic optimization recommendations.
• Help develop digital marketing campaign strategies and adhere to a strict email campaign quality control process.

Skills/Experience

• Bachelor's in marketing, Business, a related field, or equivalent of 5+ years of Marketing experience
• 2-3 years of solid experience in email execution and managing email campaigns.
• Experience working in email service provider platforms (Salesforce Marketing Cloud and/or Eloqua preferred). Knowledge or experience in Salesforce CRM is also preferred.
• Experience with responsive email design and automated email journeys
• Experience implementing dynamic content and personalization within emails.
• HTML & CSS and scripting language knowledge preferred (i.e. HTML, CSS, AMPscript etc.)
• High level expertise with Microsoft suite of applications, especially Excel
• Experience with list segmentation and working with large data sets.
• Strong analytic ability and keen understanding of analytic techniques needed to identify opportunities for continuous improvement.
• Knowledge of current email best practices and new technology

Professional Qualities:

• Results-oriented and a can-do attitude
• Thrives in a fast-paced environment.
• Attention to detail and a sense of project ownership is a must.
• Strong project planning, organization and execution.
• Able to prioritize and manage time effectively ' manage multiple priorities, projects and resources under tight deadlines.
• Team-oriented, thrives in a highly collaborative environment.
• Able to work autonomously.
• Excellent verbal and written skills